When everything around is digital, all we crave sometimes is that touch. We're consumed with constant meaningless updates all over us and forget what's important. The idea behind the store was to create something tangible that you can carry around as a reminder of what it's all about.

The products in the store are meant to become daily bits of inspiration, to be something that will make you stop, slow down, pause, think, reflect, make smarter decisions, and appreciate the time a little more. We need these reminders that can take us out of the ordinary.  

I wanted to create something that could pass on the messages in a subtle and attractive form. I wanted to go beyond cute designs and always start with the idea first. Pins and patches are trendy, but my store is not about a trend but rather about timeless moments of life.

Today experiences matter more than possession of something. How you spend your days matters. I want to invite you to create more, to travel more, to live fully, and to follow your desires and interests. 

I wanted to build this store as my way of sharing physical messages with the world, to go beyond photography and to create products that are perfectly crafted with attention to the design, message, and production quality.

I wanted to create something timeless. These products will become your triggers for going on epic adventures. I found the best designers to help me craft the best products and packaging that will make you smile from the moment you receive something from me. I want to inspire you to live a happy life doing what you love and make memorable experiences the focus of everyday life.

These daily bits of happiness are designed to get you carried away in your dreams, even for a minute. Slow down. Be adventurous, wander, search, create, and carry the message.